About EEP
EEP develops, manages and leverages media and sponsorship assets within the equestrian industry. The company invests directly in events and related projects, giving clients sophisticated media content and platform development and strategic marketing expertise. EEP improves the marketability and impact of equestrian sports by providing high-quality media exposure and sponsorship opportunities for event promoters, competitors and corporations. Its signature approach leverages a blend of premium content across all forms of media. The company brings together a rich pool of talent and experience in strategic events and communications, television and multi-media production, marketing, and implementation of dynamic web-based technology.
EEP helps its clients:
- Develop comprehensive marketing and
promotional strategies
- Identify and secure high-quality sponsorship
opportunities
- Improve brand value and maximize visual real
estate - on site, on air and online
- Create a broader "Equestrian
Experience" using a range of high-impact supplemental
entertainment and promotional features
The Media Advantage…
EEP is your link to the next level of promotion
in equestrian sport. Our integrated marketing approach blends existing
grassroots outreach efforts with niche broadcasting and new media
products.
EEP's introductory MEDIA CORNERSTONE PACKAGE
offers an enhanced blend of on site, on air and online promotion:
- National television exposure in EEP's Inside
Horse Sports series
- Inclusion in EEP's Virtual Behind-the-Scenes
Pass webchannel
- A customized 30-second promotional spot and
other multimedia tools for broadcast, the Internet and sponsorship
development
- Cross-marketing through sport-specific print
publications, direct email, popular websites and other targeted direct
promotion to hundreds of thousands
EEP's customized marketing and promotional
programs can also include a full range of other specialized media tools:
- Guaranteed broadcast time on national cable
and satellite networks with a proven interest in equestrian sport and
lifestyle programming
- Commercial-quality multimedia products
tailored for use on air or in DVD format for direct pitches to media
or sponsors - a digital tool kit of visual images to promote your
event
- Brand integration and promotional placement on
television and the Internet
- Sport-specific cross-marketing to a national
audience, using respected publications, direct email and popular
websites
- Creative development of unique added
attractions - concerts, celebrity appearances and special exhibitions,
favored by sponsors
- Television and radio advertising opportunities
- Electronic registration services that track
attendance, exhibitor and competitor participation - valuable data for
customer relationship management, enhanced sponsorship opportunities
and post-event analysis
- Progressive use of Internet technology to
showcase dynamic visual content and exclusive offers to a global
online audience
|